87% of Britons believe school failed to adequately prepare them for life as an adult.
The first brand touchpoint are school trips that take place within school settings and a chance for school students to be immersed in a variety of interactive group activities, surrounding the four brand areas. Run by passionate ambassadors, they’re a great introduction to the brand and what they stand for.
At the end of the workshops, students would be given a box to take home with branded merchandise and a set of cards surrounding the four brand areas.
The school trips work in a similar way to the school workshops, with the main difference being that these take place in off-site, specially designed centres, packed with interactive activities, resources, advice and equipment.
The national school challenge is run annually and offers students the opportunity to work collaboratively to solve a real world problem.
At the end of the challenge, a showcase event is held, where students can show off their work to parents and teachers.
The School Accreditation Service: This service is aimed at schools and allows them to be carefully assessed on their inclusion of creativity, life skills, soft skills and financial knowledge in their curriculum, teaching and school practices.
Advertising billboards would be strategically placed in high traffic areas to reach a large and diverse demographic of the public.
To reach schools, flyers would be mailed out to educational organisations.
An online prescence on social media pages, like Instagram, allow the brand to reach their end user; students. This allows the brand to update students on their current work and news as well as providing exclusive content, such as student interviewd and takeovers.
Please note, work shown in the National School Challenge Showcase visualisations is not my work and is being used purely to demonstrate the concept. Source: Behance