Dots: Small Bites For The Big Moments

Dots sell a range of bitesize snacks, for recent graduates, to be eaten before an event likely to cause anxiety, such as an interview or presentation. As part of their wider brand ethos, Dots aim to inspire and encourage young people to face their fears and step outside their comfort zone.

Around 40% of people report a decreased appetite during periods of high stress or anxiety.
Around 40% of people report a decreased appetite during periods of high stress or anxiety.
The visual identity of Dots has been designed with their target audience firmly in mind. From the muted colour palette, rounded and easy to ready typeface and simplistic composition on the packaging, the design ensures the consumer is not overwhelmed with information.
The visual identity of Dots has been designed with their target audience firmly in mind. From the muted colour palette, rounded and easy to ready typeface and simplistic composition on the packaging, the design ensures the consumer is not overwhelmed with information.
The typeface was chosen due to its friendly and approachable feel and there is a continuous use of of a graphic line and circle element, symbolising the brand ethos of taking small steps to get to the big moments. 
The typeface was chosen due to its friendly and approachable feel and there is a continuous use of of a graphic line and circle element, symbolising the brand ethos of taking small steps to get to the big moments. 
Research shows that certain foods have the ability to reduce anxiety; dark chocolate, certain fruits and yoghurt all do this. The snacks are also specifically designed to be bitesize and ‘melt in the mouth’, meaning individuals don’t have to chew them much.
Research shows that certain foods have the ability to reduce anxiety; dark chocolate, certain fruits and yoghurt all do this. The snacks are also specifically designed to be bitesize and ‘melt in the mouth’, meaning individuals don’t have to chew them much.
Included inside each box of snacks there is a small card. On one side, there is an encouraging message and on the other there is a recommended relaxation tip. 
Included inside each box of snacks there is a small card. On one side, there is an encouraging message and on the other there is a recommended relaxation tip. 
Through the brand website, there  is an option to send a package of the snacks to a loved one, friend or family member. The mailing box comes complete with a box of snacks and a personalised message card. 
Through the brand website, there  is an option to send a package of the snacks to a loved one, friend or family member. The mailing box comes complete with a box of snacks and a personalised message card. 
Dots have two brand collaborations; the first is with an app called ‘Calm’ where Dots have dedicated sections on their app.
Dots have two brand collaborations; the first is with an app called ‘Calm’ where Dots have dedicated sections on their app.
The second collaboration is with a brand called ‘CalmCarry’ which involves an anxiety starter pack, complete with a CalmCarry device and some Dots snacks.  
The second collaboration is with a brand called ‘CalmCarry’ which involves an anxiety starter pack, complete with a CalmCarry device and some Dots snacks.  
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